Playsam These Swedish designed toys are for kids AND grown-ups, they are just as great to look at as they are to play with. Playsam is known throughout Scandinavia for it’s amazing, award winning design. The simple shapes help your children play in a balance of fantasy and creativity. They make great gifts, and are perfect keepsakes for any child. Playsam toys are made in Sweden of wood with a hard glossy, durable high luster finish.