auntie oti

Auntie Oti searches India for domestic articles essential to the everyday life of this rich and multi-cultural society. Many goods are made at home on a lone loom and each piece is personified by the individual hand of a skilled artisan. While no two lots are alike, each is beautiful in its unique way. Most of these textiles are khadi : fabric woven by hand from hand-spun yarn. Before the industrial revolution khadi was produced in India for centuries. The practice was revived by M.K. Gandhi in the 1920’s in his pursuit of rural self-reliance. Indians asserted their economic independence over Great Britain by spinning, weaving, and wearing their own cloth. The iconic image of Gandhi wearing a simple dhoti working patiently at his spinning wheel exemplifies the quiet beauty found in khadi textiles. Practiced today, this slow community based method defies the generic mass produced products consumed today. These textiles are humble and practical items are often multi-purposed in their functions. A gent’s woolen shawl becomes an impromptu blanket. The utilitarian gamcha is a towel, a neck scarf, or a head wrap to keep the sun out. Unadorned simplicity and versatility is why they continue to endure in the pragmatic culture of India today.

Shop these Auntie Oti textiles with the spirit of adventure. Discover treasures not available anywhere except in the dynamic marketplaces of India. In a world of chain stores and diminishing choices treat yourself to something that is uniquely yours.

16 products